Created 10 years ago in Marseille, in the heart of Provence, by two passionate friends, “La Nouvelle ” is a brand of swimwear and lingerie with this “je-ne-sais-quoi” that gives the French Riviera its unique savor.
Thought as a second skin, La Nouvelles’ collection offers comfortable and soft unstructured products - all of this with a “retro chic” style.
