Freya

Freya produces hats and accessories that merge traditional artistry with modern style and functionality. The straw hats are handmade in Ecuador where the palms are harvested and prepared for weaving in the villages through a traditional, manual process. The weavers are women - mothers, daughters and grandmothers - who have learned their craft from generations before them, and their technique has survived for over 3,000 years. We capture and honor their genius through our diverse selection of organic, sustainable hats which are all certified to exceed UPF 50.