Launched in March 2022, FINNEY is the creation of industry veteran Phillip Bodenham, whose background covers brand such as Tom Ford, Versace, YSL and more for over 20 years. The brand focuses on only the finest natural fibres and hopes to be a new take on the idea of modern resort wear that looks equally chic and cool on vacation while working back home also. The brand is already stocked from season 1 in major US retailers such as Maxfield, H.Lorenzo, A’Mareee’s, The Four Seasons Hawaain boutiques and Ro Herman.