Anni Lu

Danish jewellery brand Anni Lu was founded in 2013 by Helle Vestergaard Poulsen, a former creative director of a number of Danish magazines. The name Anni Lu is a combination of the two women most inspiring to her, her late mother Anni and her daughter Luella. All of Anni Lu’s styles show Helle’s great passion for personal style, colours and playful combinations, taking inspiration from their travels around the world. Signature styles include tropical pieces, shells, and a fun use of colour throughout the collections.